Sydney Creative Agency, One For All has recently completed an interior design project for Corner Cubbyhouse, a new children’s indoor playcentre at Five Dock. However, Corner Cubbyhouse caters for parents as much as it does for kids. For the “big kids” it has a comfortable lounge area with pay-TV, wi-fi internet, gourmet food & great coffee.
As part of the opening of this new playcentre, One For All developed a comprehensive marketing strategy and brand identity. The brand identity included the design concept of three mascots for the brand, along with a ‘wonderland-style’ environment for them all to play in.
These design elements range from simple merchandise branding, to a website, brochures and posters, right through to large format signage.
It’s these large format wall graphics that really sets Corner Cubbyhouse apart from other brands in this category. Close to 400 square metres of illustrated wall graphics have been applied to the walls in the main areas and on the inside & outside of the party rooms.
The CEO and brains behind Corner Cubbyhouse is ex-investment banker and father of two, Andrew Cronan who said this about the new project;
“We are very excited about opening. It has been years of hard work, research and planning so to see it come to fruition is a real delight. We’re really happy with the job One For All have done to develop our brand identity. Furthermore, our custom designed wallpaper and fit-out just looks fantastic and the kids really love it. Our customers regularly comment that they’ve never seen anything as impressive.”
Credits: Design / Production / Project Management – One For All Pty Ltd
Printing: Omnigraphics
Installation: Blueprint Concepts
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