The Someone Will Project has unveiled the fifth billboard in the eight week series with a ‘Welcome to Adelaide’ billboard, placed on a supersite in… Melbourne.
OMA CEO Charmaine Moldrich said “The aim of this project has been to have a bit of fun and show a range of ways the medium can be used to create an impact”.
The first four weeks of the campaign saw a series of billboards in Pyrmont, Sydney ranging from a ‘Missing Python’ billboard, warning of a friendly snake called Fred who had disappeared, which generated over 400 calls and over 100 voicemail messages; a T-shirt graphic ‘I’m with Stupid’ taken to a new level; a contagious image of three people yawning taken by photographer Brock Elbank; and a photograph by UK photographer Gareth McConnell to beautify the Sydney street with an image of ‘Night Flowers’. Each billboard links through to a blog site, www.someonewillproject.com which provides a forum for the industry to discuss the billboards and read more about the project.
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